Maison Première is a fashion intelligence platform that ranks and scores the industry's most compelling signals across eight transparent evidence layers, including runway, retail, resale, search, social, and editorial data. Tracking 1,517 signals with daily refreshes, the platform provides conviction scores, ranks, and merchandising briefs to help fashion professionals make data-driven decisions. The Index, a quarterly heat index, offers a comprehensive ranking of fashion's most compelling signals.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion industry professionals often rely on subjective opinions and fragmented data sources to identify emerging trends and make merchandising decisions. This lack of consolidated, evidence-based intelligence makes it difficult to gauge creative and commercial conviction accurately, leading to missed opportunities and misaligned inventory decisions.
Solution
Maison Première provides a fashion intelligence platform that aggregates and scores signals across eight evidence layers, including runway, retail, resale, search, social, and editorial data. The platform tracks 1,517 signals, refreshing daily to deliver current conviction scores, rankings, and actionable merchandising briefs. By combining quantitative data with qualitative fashion context, Maison Première helps users understand not just what is trending, but why it matters and how it fits into the broader fashion landscape. The platform presents this intelligence through various tools such as The Index, a quarterly heat index ranking fashion's most compelling signals, and Pulse, which tracks momentum and velocity in the market.
Target Audience
Fashion industry professionals including brand executives, merchandisers, creative directors, investors, and retail strategists who need data-driven intelligence to guide product development, marketing, and business decisions.
Features
- Tracks 1,517 fashion signals across eight transparent evidence layers (runway, retail, resale, search, social, editorial, and more)
- Daily refresh of conviction scores, ranks, and merchandising briefs for up-to-date market intelligence
- The Index provides a quarterly heat index ranking fashion's most compelling signals by creative and commercial conviction
- Pulse feature identifies where velocity and momentum are building within the fashion ecosystem
- Momentum tracking and weekly intel reports flag divergence alerts and surprises in the market
- Behavioral signal categorization through Archetypes to segment and understand consumer patterns
- Compare tool allows side-by-side analysis of brands, signals, or trends
- Executive View dashboard for high-level strategic insights and decision-making
- Runway Archive with historical data for longitudinal trend analysis
- Competitive analysis tools including demographic, lifecycle, timing, and geographic intelligence modules