Mai
Mai operates a curated second-hand fashion marketplace dedicated exclusively to Scandinavian style, featuring pre-owned clothing, shoes, and accessories for women and men. The platform organizes inventory by product type, gender, and top brands such as Toteme, Acne Studios, Filippa K, and Ganni, with a Mai Guarantee backing quality and condition standards. Shoppers can also sell their own pieces directly through the platform, creating a closed-loop resale experience.
- Commerce & Shopping
- Fashion Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Shoppers seeking Scandinavian minimalist fashion often face a choice between paying full retail prices for premium brands or navigating fragmented, uncurated second-hand marketplaces where quality and authenticity are uncertain. Finding specific styles from desired Nordic brands in good condition requires significant time and trust in sellers.
Solution
Mai operates a curated second-hand fashion marketplace dedicated exclusively to Scandinavian style, featuring pre-owned clothing, shoes, and accessories for women and men. The platform organizes inventory by product type, gender, and top brands such as Toteme, Acne Studios, Filippa K, and Ganni, with dedicated collections for new arrivals and seasonal essentials. A Mai Guarantee backs purchases to ensure quality and condition standards, and shoppers can also sell their own pieces directly through the platform, creating a closed-loop resale experience.
Target Audience
Primary customers are fashion-conscious consumers in Scandinavia and internationally who seek premium Scandinavian brands at reduced prices, as well as individuals wanting to resell their own pre-owned designer pieces.
Features
- Curated product catalog spanning dresses, trousers, outerwear, knitwear, shoes, bags, and accessories for women and men
- Dedicated brand-focused collections for Scandinavian labels including Toteme, Acne Studios, Filippa K, Ganni, Arket, COS, and Rodebjer
- Brand archive sections for discontinued or previous-season collections from labels like Blankens and Filippa K
- Mai Guarantee providing quality assurance on every item purchased
- Sell functionality enabling users to list their own pre-owned fashion pieces
- Shoppable curated drops such as "Scandinavian Drop" and "Autumn Essentials" for seasonal trend discovery
- Dedicated men's section with clothing, shoes, and bags & accessories
- Mobile app available for iOS download