Mailazy is an AI-powered email marketing automation platform that unifies transactional and marketing email in a single tool. It combines a visual workflow builder, an AI email generator trained on a brand's own voice, and a developer-friendly API with support for bring-your-own AWS SES. The platform is trusted by over 7,400 SaaS and e-commerce teams, boasting a 99.97% inbox delivery rate.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing and transactional email are often handled by separate, complex platforms that force teams to juggle multiple tools, leading to fragmented customer data and inconsistent messaging. Many existing solutions are either too rigid for developers, too expensive for growing teams, or lack the intelligent automation needed to scale personalized communication effectively.
Solution
Mailazy provides a unified email platform that combines marketing automation, transactional sending, and contact management into a single workflow. Its visual canvas allows users to drag triggers, waits, and branches to build complex journeys, while an AI email builder generates brand-matched drafts in seconds, trained on a company's own sending history. For developers, Mailazy offers a single API for both marketing and transactional emails, supports bring-your-own AWS SES to reduce costs, and provides webhooks for every event. The platform also includes 200+ tested templates, smart timing features, and robust deliverability tools, ensuring high inbox placement and efficient campaign management.
Target Audience
Primary customers are marketing teams, developers, and e-commerce businesses at growing SaaS and retail companies that need a scalable, cost-effective alternative to legacy email service providers.
Features
- Visual workflow builder with drag-and-drop triggers, branches, A/B splits, and send-time optimization.
- AI email builder that drafts content in a brand's voice, trained on the last 30 sends, and suggests layout blocks from the brand kit.
- Unified Email API for both marketing and transactional sends, with SDKs in seven languages and webhooks for all events.
- Bring-your-own AWS SES option, allowing users to pay for infrastructure directly while Mailazy adds a flat fee on top.
- 200+ tested email templates and a brand-locked editor for consistent design.
- Real-time contact sync, smart segmentation, and suppression list management.
- LazyBurst feature for sending up to 2 million emails per hour with managed warm-up.