Magellan Data provides data enrichment services to map corporate hierarchies, identifying parent companies and private equity owners for business intelligence. Users upload company lists to uncover subsidiaries and related entities, expanding their addressable market for sales and account-based strategies. The service operates on a pay-per-report credit system, offering on-demand access to relationship mapping data.
Funding
Funding not disclosed
Founders
Product
Problem
CRM systems often contain inaccurate, outdated, and duplicate data, leading to inefficiencies in sales processes, unreliable reporting, and reduced effectiveness of marketing campaigns. Traditional deduplication methods often fail to identify duplicates with slight variations in name or ID, and do not address issues like outdated records or defunct companies. Maintaining data quality requires significant manual effort and constant vigilance.
Solution
Magellan Data offers an AI-powered platform designed to comprehensively clean and enhance CRM data quality. The platform employs entity-based resolution, identifying duplicates by determining if records represent the same entity, even with variations in identifying information. It crawls a global index of domains, parses company data, and uses AI to fill in gaps, update names, flag defunct companies, and highlight acquisition activity. By linking related entities and refreshing outdated records, Magellan Data transforms CRMs into more accurate and effective sales tools, streamlining sales processes and improving the reliability of reporting.
Target Audience
Magellan Data targets sales, marketing, and CRM administrators at organizations of all sizes who need to improve the accuracy and reliability of their CRM data.
Features
- URL-based deduplication to identify duplicates, even with name variations or abbreviations
- AI-powered entity resolution to determine if records represent the same entity
- Automated identification and flagging of defunct companies
- Linking of related companies to streamline sales across divisions, regions, or operating groups
- Regular refreshing of outdated records with current company information
- Crawling of a global index of domains to extract company data
- Integration with existing CRM systems