Magee offers the PAL platform, which combines ID‑POS technology with its Ameba DNA AI engine to instantly identify shoppers via card scans and generate real‑time individual preference profiles. The system delivers one‑to‑one coupons and campaigns through an in‑store touch‑screen terminal with on‑demand printing, while providing cloud‑based analytics that track footfall, purchase behavior, and loyalty metrics for retail chains.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail stores struggle to deliver personalized promotions at scale because they lack real-time customer identification and individualized preference data, leading to generic marketing that fails to increase visit frequency or loyalty.
Solution
Magee’s PAL platform combines ID‑POS technology with the Ameba DNA AI engine to identify each shopper instantly via a card scan and generate a dynamic preference profile. The system delivers one‑to‑one coupons and campaigns through an integrated in‑store media terminal, updating the profile in real time as purchases occur. PAL’s hardware— a sleek 15‑inch touch display with card reader and fast thermal printer—fits unobtrusively into aisles of drugstores, supermarkets, convenience stores and GMS locations. Cloud‑based analytics visualize footfall, purchase count, and loyalty metrics, enabling retailers to measure the impact of personalized promotions. By linking to Magee’s PowerID identification layer and i‑code regional intelligence, PAL enriches offers with demographic and local market insights, further refining targeting accuracy.
Target Audience
Primary customers are retail chains—including drugstores, supermarkets, convenience stores, and large‑format GMS operators—seeking to implement scalable, data‑driven one‑to‑one marketing at the point of sale.
Features
- Instant shopper identification via magnetic/IC card scan linked to historical purchase data
- Ameba DNA AI engine that creates and continuously updates individual preference profiles using ID‑POS, i‑code regional data, and product master information
- One‑to‑one coupon and campaign delivery through an integrated touch‑screen terminal with high‑brightness display and on‑demand thermal printing
- Real‑time profile learning that improves promotion relevance with each transaction
- Comprehensive performance dashboard showing visit frequency, basket size, and loyalty indicators
- Seamless integration with PowerID, i‑code, and other Magee services via REST/gRPC APIs
- Hardware designed for discreet placement in retail aisles, supporting wired LAN or Wi‑Fi connectivity