Mad Realities is a decentralized media platform that utilizes non-fungible tokens (NFTs) to empower viewers to co-create and fund original TV shows. This approach addresses the lack of audience engagement in traditional media by allowing users to influence content production and distribution directly.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional media production often lacks direct audience involvement, leading to content that may not fully resonate with viewers. This disconnect can result in decreased engagement and a sense of detachment from the creative process. Furthermore, funding models often exclude viewers from directly supporting the content they value.
Solution
Mad Realities is a media platform that leverages blockchain technology to foster audience participation in the creation and funding of original TV shows. By utilizing non-fungible tokens (NFTs), the platform empowers viewers to directly influence content production and distribution. This approach bridges the gap between online culture and television-level production, enabling a more collaborative and engaging media experience. Viewers can access full episodes on the platform and across various social media channels.
Target Audience
The primary audience includes digitally native viewers interested in actively participating in the creation and funding of original TV shows, as well as creators seeking collaborative production models.
Features
- NFT-based mechanism for viewers to co-create and fund original TV shows
- Platform for watching full episodes of original content
- Partnerships with creators to produce episodic content
- Multi-channel distribution across social platforms and the Mad Realities website