Mad Rabbit provides a clinically formulated line of tattoo‑care products—including moisturizers, balms, soothing gels, numbing creams, sunscreens, and cleansers—designed to preserve ink brightness, soothe irritation, and protect skin from UV and harsh chemicals. All formulations are free of parabens, sulfates, phthalates, and artificial fragrances, offering both immediate post‑procedure care and long‑term maintenance for vibrant, healthy tattoos.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OLEFounders
Product
Problem
Many tattoo recipients experience fading, irritation, and prolonged healing due to inadequate aftercare, low‑quality ingredients, and exposure to sun or harsh chemicals. This can diminish the vibrancy of the ink and increase discomfort during the healing process.
Solution
Mad Rabbit offers a clinically formulated line of tattoo‑care products that aim to preserve ink brightness, soothe new tattoos, and protect skin from environmental stressors. The range includes moisturizers, balms, soothing gels, numbing creams, sunscreens, and cleansers, all made with high‑purity, paraben‑free, sulfate‑free, phthalate‑free, and fragrance‑free ingredients. Products are designed for both immediate post‑procedure care and long‑term maintenance, helping tattoos stay vivid for years. The brand provides bundled kits and a custom‑bundle builder that let customers select complementary items at a discount, simplifying the aftercare routine. All items are shipped free on orders over $50 and come with a money‑back guarantee, reinforcing confidence in the product efficacy.
Target Audience
Primary customers are individuals with new or existing tattoos seeking professional‑grade aftercare, as well as tattoo artists and studios that recommend premium skincare products to clients.
Features
- Paraben‑free, sulfate‑free, phthalate‑free, and fragrance‑free formulations for sensitive skin
- Tattoo Balm and Balm Stick formulated to lock in moisture and enhance ink brightness after a single use
- Soothing Gel with cooling agents to reduce inflammation and itching in fresh tattoos
- SPF 30 sunscreen specifically tested to protect tattooed skin from UV‑induced fading
- Numbing Cream with menthol for rapid, temporary pain relief during tattoo sessions
- Daily Tattoo Lotion for ongoing hydration that supports long‑term color retention
- Cleanser formulated for new tattoos to gently remove debris without stripping natural oils
- Bundled kits (e.g., Starter Pack, Tattoo Lover’s Kit) and a custom‑bundle builder offering up to 35% savings