Madison Reed
Madison Reed provides an ammonia-free, PPD-free hair color ecosystem with at-home kits and in-person salon services. The brand's Smart 8-Free formulas deliver 100% gray coverage with nourishing ingredients, supported by an online shade-matching quiz and subscription options. Customers can also visit Hair Color Bar salons for professional application.
- Consumer Goods
Funding
Funding not disclosed
+2Founders
Founder details are not available yet.
Product
Problem
Traditional hair dye formulas often contain harsh chemicals like ammonia and PPD, which are linked to scalp irritation, allergic reactions, and unpleasant odors. Additionally, many people struggle to find the right shade and achieve professional-quality results when coloring their hair at home, leading to brassiness, uneven coverage, or damage.
Solution
Madison Reed provides a complete hair color ecosystem with at-home coloring kits and in-person salon services, all formulated without ammonia, PPD, resorcinol, parabens, and other harsh ingredients. The brand's permanent hair color delivers 100% gray coverage with a nourishing, low-odor formula, while demi-permanent options like Color Reviving Gloss add shine and tone brassiness without commitment. Customers can take a two-minute online quiz to find their perfect shade, and receive ongoing support through subscription plans and salon visits at Madison Reed Hair Color Bars for professional application and expert advice.
Target Audience
Primary customers are women seeking a safer, more convenient alternative to traditional hair dye, particularly those with sensitive skin, allergies to PPD, or those who want professional-quality results at home. The brand also serves consumers who prefer in-person salon services through its Hair Color Bar locations.
Features
- Smart 8-Free formula excluding ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide
- Permanent Radiant Hair Color with 100% gray coverage and no odor, using TDS (toluene-2,5-diamine sulfate) as a PPD alternative
- Demi-permanent ColorWonder gloss that washes out gradually and is suitable for less than 25% gray
- Root Perfection touch-up kit designed specifically for quick root coverage in 10 minutes
- Color Reviving Gloss with keratin, argan oil, and ginseng root extract to add shine and neutralize brassiness
- Online color advisor quiz to match customers with their ideal shade based on hair type and goals
- Subscription program with 15% savings and free welcome gift, cancelable at any time
- Physical Hair Color Bar salons offering professional in-person color application and services