Mad Glow provides clinically formulated nutraceutical supplements that address perimenopausal symptoms, including energy, temperature regulation, sexual health, and skin/hair/nail support. An online assessment tool, MadMind, maps a user’s symptom profile to personalized supplement recommendations, and the products are sold directly via an e‑commerce site with optional subscription discounts.
Funding
Funding not disclosed
Founders
Product
Problem
Women transitioning through perimenopause often experience a combination of mood instability, fatigue, hot flashes, reduced libido, and deteriorating skin, hair, and nail health. Conventional over‑the‑counter products rarely address this symptom cluster with clinically validated ingredients, leaving many to rely on trial‑and‑error approaches.
Solution
Mad Glow delivers a portfolio of natural nutraceuticals that target the core physiological changes of perimenopause. An online assessment tool, MadMind, captures a user’s symptom profile and generates a personalized supplement recommendation from three clinically formulated products: Mad Balance for energy and temperature regulation, Mad Passion for sexual health, and Mad Beauty for integumentary support. Each formula combines peer‑reviewed botanical extracts, vitamins, and minerals at dosages aligned with published research. Customers can purchase single formulas or bundled packages through a streamlined e‑commerce site, and an optional membership provides ongoing discounts and product updates. The end‑to‑end experience—from assessment to delivery—is designed to simplify self‑care for women seeking non‑hormonal relief.
Target Audience
Primary customers are women aged 35‑55 experiencing perimenopausal hormonal fluctuations who prefer evidence‑based, non‑prescription nutraceutical solutions.
Features
- MadMind questionnaire powered by a proprietary algorithm that maps symptom inputs to evidence‑based ingredient blends
- Three targeted formulas (Balance, Passion, Beauty) each containing clinically studied botanicals such as ashwagandha, maca root, and biotin‑complexes
- GMP‑certified manufacturing with third‑party batch testing and full ingredient transparency on product pages
- Modular bundling options that allow users to combine supplements at a reduced price point
- Secure Shopify‑based checkout with PCI‑compliant payment processing and encrypted data handling
- Optional membership tier that auto‑applies discount codes, provides early access to new releases, and delivers monthly wellness newsletters
- Mobile‑responsive website with integrated FAQ, ingredient glossary, and real‑time chat support