MADE is a signal-based GTM platform that operationalizes live buyer signals into prioritized pipeline and actionable insights. It integrates cybersecurity-grade signal extraction with GTM execution, providing sales teams with real-time competitive intelligence and pre-built sales plays to identify in-market buyers and predict renewal dates.
Funding
Funding not disclosed
Founders
Product
Problem
Go-to-market (GTM) teams often struggle with fragmented data and an overwhelming volume of tools, leading to wasted effort in identifying actionable buyer signals. This inefficiency results in missed opportunities, prolonged sales cycles, and a lack of predictable revenue growth.
Solution
MADE is a signal-based GTM platform that operationalizes live buyer signals into prioritized pipeline and actionable insights. It integrates cybersecurity-grade signal extraction with GTM execution, providing sales teams with real-time competitive intelligence and pre-built sales plays. The platform eliminates data noise, enabling teams to identify in-market buyers, understand their technology stack, and predict renewal dates. This allows for smarter selling, faster closing, and more predictable revenue generation by focusing efforts on high-urgency accounts.
Target Audience
The platform targets modern GTM teams, including C-suite executives, sales and business development teams, and marketing teams within complex sales environments and high-velocity goal organizations.
Features
- AI-powered signal extraction from cybersecurity data to identify in-market buyers.
- Real-time competitive intelligence, including technology usage, renewal dates, and churn risk.
- Pre-built, executable sales plays and call preparation materials delivered via Slack or CRM.
- Automated content generation for ROI decks, LinkedIn posts, and ABM campaigns based on buyer signals.
- Customization capabilities trained on specific GTM motions and Ideal Customer Profiles (ICPs).
- Embedded workflow integration within existing sales stacks with no prompt engineering required.
- Revenue-as-a-Service model offering tailored solutions for predictable revenue streams.
- Advisory services including Revenue Map Scans, AI Adoption Strategy, and Business Development Playbook Support.