The startup operates an influencer marketing platform that enables brands to create targeted marketing campaigns through local gamers, enhancing audience engagement and extending product lifecycle. By leveraging community-driven projects, the platform helps brands build their identity and foster long-term relationships with their fan base.
Funding
$730K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Gaming companies, consumer brands, and Web3 projects struggle to effectively engage with the gaming community due to a lack of specialized marketing expertise and difficulty navigating the complex gaming landscape. Traditional marketing approaches often fail to resonate with gamers, leading to low engagement, wasted ad spend, and short-lived campaigns.
Solution
Madeviral is a full-service marketing agency specializing in connecting brands with gamers through bespoke, 360° marketing campaigns. The agency leverages its deep understanding of gaming culture and its extensive network of influencers to create impactful campaigns that drive brand awareness, increase player acquisition, and extend product lifecycle. Madeviral offers services such as influencer collaborations, campaign strategy, media sponsorships, event activation, and in-house content production, ensuring a comprehensive approach to gaming marketing. By focusing on community-driven projects and localized strategies, Madeviral helps brands build lasting relationships with their target audience and achieve significant ROI in the gaming space.
Target Audience
Madeviral primarily serves gaming publishers launching mobile, PC, or console games, consumer brands seeking to enter the gaming market, and Web3 companies promoting crypto or NFT projects to gamers.
Features
- Influencer marketing campaigns tailored to specific gaming audiences
- Strategic campaign research and planning based on market insights
- Press release and media sponsorship management
- Event activation and on-site marketing
- TV streaming ad creation and placement
- Out-of-home media campaigns
- In-house video production and design services
- Branded merchandise development
- Community management and engagement strategies