MADE offers a subscription‑based platform that automates and manages on‑brand social media conversations for consumer brands and e‑commerce companies. The service provides custom community playbooks, real‑time sentiment analytics, crisis‑monitoring alerts, and a KPI dashboard, with scalable tiers for inbound, outbound, or full‑service community management.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often lack the resources and systematic approach to manage ongoing, on‑brand conversations on social media, resulting in missed engagement opportunities, inconsistent brand voice, and limited insight into community sentiment.
Solution
MADE delivers a subscription‑based community management platform that combines data‑driven playbooks with real‑time interaction handling. Clients receive a tailored strategy—whether inbound monitoring, outbound outreach, or a full‑service solution—that aligns comment generation and dialogue with their brand guidelines. The service includes automated sentiment analysis, crisis‑monitoring alerts, and a KPI‑focused reporting dashboard, enabling marketers to track impact and iterate continuously. Flexible monthly contracts allow brands to scale the level of service as their community grows, while transparent pricing ensures predictable budgeting.
Target Audience
The primary customers are mid‑size to large consumer brands and e‑commerce companies that run active social‑media channels and need a consistent, measurable community engagement solution.
Features
- Custom community playbook development (inbound, outbound, or full‑service) based on brand objectives and audience data
- Automated comment creation and response workflow powered by brand‑voice models and contextual language rules
- Real‑time sentiment analytics and trend monitoring with alert thresholds for potential crises
- 24/7 crisis‑monitoring engine with predefined escalation matrices to mitigate reputation risk
- KPI dashboard delivering monthly reports on engagement, response rates, conversion lift, and sentiment trends
- Scalable subscription infrastructure supporting 100 000+ interactions per month with 100 % response coverage
- API hooks for integration with existing social‑media management tools and CRM systems