This startup provides a framework and tools for game developers to create original intellectual properties (IPs) with cross-platform potential, enhancing the game development lifecycle. By offering courses and coaching, they empower creators to efficiently transform their ideas into successful franchises in the content-driven entertainment industry.
Funding
Funding not disclosed
Founders
Product
Problem
Game developers often struggle to transform initial game concepts into commercially viable intellectual properties (IPs) with cross-platform potential due to a lack of resources, training, and industry connections. The entertainment industry is risk-averse, making it difficult for new IPs to secure funding and production support.
Solution
Mad Crusader offers a framework and incubation program designed to help game developers create original IPs with franchise potential. The World Builders program provides training, mentorship, and resources to guide developers from initial concept to a comprehensive business plan and design documentation. Graduates gain access to potential investment and production support, enabling them to develop their concepts into commercial products ready for multimedia adaptation. The program aims to democratize IP creation by tapping into global talent and providing access to industry veterans and a structured development process.
Target Audience
The primary target audience includes aspiring game developers and entertainment franchise directors seeking to transform their game concepts into commercially successful IPs with cross-platform potential.
Features
- Eight-month remote online program focused on developing game IPs with franchise potential
- Curriculum covers all aspects of entertainment franchise development, including IP Bible creation and design documentation
- Mentorship from industry veterans with an average of 20+ years of experience in gaming and entertainment
- Focus on creating transferable IPs suitable for multimedia adaptation across various platforms
- Post-program support including fundraising and production vetting to secure investment and production partnerships
- Access to a network of industry professionals and potential investors
- Equity stake in the developed product and an equity share in Mad Crusader's game development holding for program residents and investors