MacroText lets users log meals by sending a plain‑English text to a WhatsApp number, after which the service automatically calculates protein, carbohydrate and fat amounts and adds them to a continuous food log. The platform provides instant macro breakdowns with about 5% accuracy, eliminating the need for dedicated apps, barcode scanners, or manual calorie counting. It offers a 7‑day free trial and a low‑cost monthly subscription for health‑focused individuals who want quick, low‑effort nutrition tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals find tracking macronutrient intake cumbersome because traditional apps require manual entry, barcode scanning, or extensive time to log meals, leading to inconsistent nutrition monitoring.
Solution
MacroText offers a text‑based food logging service that operates through WhatsApp. Users simply send a plain‑English description of what they ate, and the platform automatically calculates protein, carbohydrate, and fat amounts with about 5% accuracy. The calculated macros are immediately added to a continuous food log, providing users with quick feedback without the need for dedicated mobile apps or calorie‑counting spreadsheets. A free 7‑day trial allows new users to experience the service before committing to a low‑cost monthly subscription.
Target Audience
MacroText is aimed at health‑conscious consumers, fitness enthusiasts, and anyone who wants a quick, low‑effort way to monitor their macronutrient intake without using complex nutrition apps.
Features
- WhatsApp integration enables meal logging via simple text messages, eliminating the need for a separate app
- Automatic macro calculation (protein, carbs, fat) with calorie totals delivered instantly after each entry
- Continuous food log that aggregates daily macro data for easy tracking over time
- Support for multiple English‑speaking regions, including Australia, the United Kingdom, India, and the United States
- No barcode scanning or extensive nutrient breakdown; focuses solely on the three primary macronutrients