Machyna develops smart shopping carts equipped with AI and barcode recognition technology to enhance the in-store shopping experience by providing instant checkout, personalized product recommendations, and real-time data analytics. This solution addresses the decline in brick-and-mortar retail by transforming traditional shopping into a seamless, interactive experience that captures valuable consumer behavior data for retailers.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional brick-and-mortar retail struggles to compete with online shopping experiences due to a lack of real-time data capture and personalized customer engagement. Conventional shopping carts offer limited functionality, failing to provide interactive assistance or capture valuable consumer behavior data during the in-store shopping journey. This results in missed opportunities for cross-selling, targeted promotions, and optimized store layouts.
Solution
Machyna provides an AI-powered Customer Engagement Platform that transforms standard shopping carts and baskets into intelligent, interactive shopping assistants. Using computer vision and barcode recognition, the system enables instant checkout, eliminating the need for traditional checkout lines. The platform captures real-time shopping behavior data, allowing retailers to deliver personalized product recommendations, targeted advertisements, and interactive shopping guidance directly to customers as they shop. This data-driven approach enables retailers to optimize product placement, offer relevant promotions, and enhance the overall in-store shopping experience, bridging the gap between online and offline retail.
Target Audience
Machyna primarily targets supermarket chains and other retail stores seeking to enhance the in-store shopping experience, increase profitability, and gain valuable insights into customer behavior.
Features
- AI-powered barcode recognition for instant, contactless checkout
- Real-time data analytics to capture in-store customer behavior
- Personalized product recommendations and cross-selling suggestions displayed on the cart
- AdTech capabilities for targeted advertising based on cart contents
- Anti-theft protection through weight cross-checking and camera monitoring
- Scalable architecture supporting over 1,000,000 products without model retraining
- Modular software and POS integration for easy deployment and maintenance
- Over-the-air software management for remote updates and diagnostics
- Smart Rolling Basket option brings AI-enriched shopping to a compact form factor