Macellan SuperApp offers a digital wallet that consolidates multiple brand wallets into a single application, enabling users to manage their finances and access promotions easily. The platform features a secure mobile payment gateway that allows for instant balance transfers and QR code payments, enhancing transaction efficiency and security.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often juggle multiple digital wallets for different brands, leading to a fragmented and inefficient experience when managing finances and accessing brand-specific promotions. This complexity makes it difficult to track spending, redeem rewards, and make quick payments across various merchants.
Solution
Macellan SuperApp consolidates numerous brand-specific digital wallets into a single mobile application, streamlining the user experience for managing balances, accessing promotions, and making payments. The app enables users to create digital wallets for participating brands, load funds, and make secure payments via QR codes at physical locations. Macellan SuperApp also provides a unified platform for users to discover and automatically redeem brand-specific offers and track transaction history across all their wallets.
Target Audience
The primary target audience includes consumers who frequently use digital wallets and loyalty programs across multiple brands, as well as businesses looking to offer a branded digital wallet experience to their customers.
Features
- Aggregates multiple brand-specific digital wallets into a single application
- Enables users to load funds into individual brand wallets 24/7
- Facilitates secure, contactless payments via QR code scanning at participating merchants
- Automatically applies available promotions and discounts during payment
- Scan&Go feature allows users to scan product barcodes, add them to a virtual cart, and pay directly from their digital wallet, bypassing the cash register
- Provides a detailed transaction history for each wallet
- Complies with the Personal Data Protection Law to ensure user data privacy and security