The startup operates a wellness and mental health firm focused on women's mental health through the use of psychedelics and functional mushrooms. By facilitating personal self-development, the company aims to enhance emotional well-being and cognitive function, promoting calmness, clarity, and joy.
Funding
$630K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women experience mental health challenges, including stress, anxiety, hormonal imbalances, and difficulty focusing, which can significantly impact their overall well-being and quality of life. Existing solutions often fall short of providing comprehensive, natural support for these interconnected issues.
Solution
Mabel offers a range of functional mushroom and microdosing products designed to support women's mental and emotional well-being. Their offerings include non-psychedelic functional mushroom blends like Morning Manna and Midnight Manna, formulated with ingredients like Lion's Mane and Cordyceps to enhance cognitive function, balance hormones, and promote restful sleep. For those interested in microdosing, Mabel provides a Mindful Microdosing Program that combines psilocybin truffles with science-backed classes focused on self-development and mindfulness, accessible through a dedicated mobile app. Mabel's approach integrates ancient wisdom with modern science, providing women with tools to cultivate calm, clarity, and joy in their daily lives.
Target Audience
Mabel's primary target audience is women seeking natural and holistic solutions to support their mental and emotional well-being, improve cognitive function, manage stress and anxiety, and achieve greater hormonal balance.
Features
- **Morning Manna:** A non-psychedelic blend of Lion's Mane and Cordyceps in a flaxseed glycerin syrup, designed to support hormonal balance, cognitive function, and energy levels.
- **Midnight Manna:** A non-psychedelic blend formulated to calm the nervous system, support digestion, and promote deep, rejuvenating sleep.
- **Mindful Microdosing Program:** Combines microdoses of psilocybin truffles with a 5-week program of mindfulness classes, journaling prompts, and meditation exercises delivered through a mobile app.
- **Mabel App:** Provides access to guided classes, journaling prompts, and a supportive community for Mindful Microdosing Program participants.
- **Sustainably Sourced Mushrooms:** Mushrooms are wild-harvested in Finland, known for its pure air and soil quality.
- **Ultrasonic Extraction:** Employs ultrasonic extraction to break down mushroom cell walls for improved absorption of beneficial compounds.
- **Eco-Friendly Packaging:** Packaging is designed and printed in Europe using FSC-certified materials, with recyclable glass jars.