Maad digitizes traditional commerce in Africa by providing an all-in-one application for retailers to order FMCG products with rapid delivery. The platform offers boutique management tools, mobile money integration, and working capital loans to small business owners. For suppliers, Maad delivers a SaaS platform providing real-time sales analytics and trade marketing tools to reach thousands of retailers.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small retailers in Francophone Africa face challenges in efficiently sourcing goods due to fragmented supply chains and limited access to reliable distribution networks. This results in lost sales, increased costs, and difficulty managing inventory.
Solution
Maad provides a mobile e-commerce platform that connects retailers in Francophone Africa with FMCG suppliers, streamlining the ordering and delivery process. The application enables retailers to order from a catalog of over 1,000 products and receive deliveries within 24 hours. Maad also offers suppliers real-time market analytics and promotional tools to improve product visibility and optimize sales strategies within the fragmented retail landscape. The platform provides retailers with tools to manage their store, access e-wallets, and apply for working capital loans.
Target Audience
The primary users are small retailers (boutiquiers) in Francophone Africa and FMCG suppliers seeking to expand their reach and gain market insights.
Features
- Mobile e-commerce application for placing orders from a catalog of over 1,000 products
- Delivery within 24 hours
- Real-time tracking of product performance, including sales, customers, order size, and product availability
- Competitive analysis to track product performance against the market and key competitors
- Mobile application and dashboard for sales teams to execute sales and marketing strategies
- Promotional tools to increase product visibility to over 20,000 retailers
- E-wallet for electronic transactions
- Access to working capital loans
- Available on WhatsApp