M1 offers a unified platform that combines self‑directed brokerage accounts, high‑yield cash accounts, personal loans, and a spend card into a single interface. Users can trade stocks, ETFs and fractional shares commission‑free, earn interest on cash balances, borrow directly in the app, and trade cryptocurrency via a 1% fee, all with integrated dashboards and transparent fee disclosures.
Funding
$150M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Retail investors often need to manage multiple separate accounts for brokerage investing, cash savings, borrowing, and cryptocurrency trading, which can lead to fragmented experiences, hidden fees, and operational complexity.
Solution
M1 provides a unified technology platform that combines self-directed brokerage accounts, high‑yield cash accounts, personal loans, and a spend card under a single user interface. The platform offers commission‑free trading of stocks and ETFs, automated portfolio rebalancing, and access to fractional shares. Cash balances earn a high‑yield rate while remaining investable, and users can draw on personal loans directly from the app. A separate affiliate enables cryptocurrency trading through Bakkt with a transparent 1% transaction fee. Integrated account dashboards, regulatory fee disclosures, and API connections to custodians streamline account management and reduce the need for multiple providers.
Target Audience
Primary customers are individual retail investors and savers who want an all‑in‑one solution for investing, high‑yield cash management, borrowing, and crypto trading.
Features
- Commission‑free trading of stocks, ETFs, and fractional shares with automated rebalancing
- High‑yield cash accounts that earn interest while remaining linked to the investment account
- Personal loans accessible within the app, with interest revenue shared with the lending partner
- Spend card linked to cash accounts for everyday purchases, issued by M1 Spend LLC
- Cryptocurrency trading via Bakkt Crypto with a flat 1% fee on purchases and sales
- Consolidated dashboard showing investments, cash balances, loan status, and card activity
- Regulatory fee transparency (SEC, TAF, ADR) and optional paper‑statement services
- API integrations with Apex Clearing and B2 Bank for seamless fund transfers and custody