Madeby offers a Digital Product Passport (DPP) solution for fashion brands to track products at the unit level, providing end-to-end lifecycle visibility. This enables compliance with regulations like EU EPR and supports circular economy initiatives such as resale and repair.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion brands face challenges in achieving end-to-end product visibility, which hinders their ability to meet sustainability targets and comply with emerging regulations like the EU's Extended Producer Responsibility (EPR). This lack of granular data also limits opportunities for customer engagement and the development of circular economy initiatives such as resale and repair.
Solution
Madeby provides a Digital Product Passport (DPP) solution designed to track fashion products at the unit level, offering comprehensive lifecycle visibility from creation to end-of-life. The platform facilitates the capture of product and material data, certifications, and lifecycle events, enabling brands to prepare for regulatory compliance, particularly the EU's ESPR. By centralizing product information, Madeby empowers brands to unlock data-driven insights for resale, repair, and rental services, thereby enhancing customer loyalty and driving circularity. The solution also supports collaboration with suppliers and partners through a unified data platform.
Target Audience
Madeby serves apparel and textile brands of all sizes, from small boutiques to large fashion houses, seeking to enhance product traceability, meet regulatory requirements, and engage customers in circular economy initiatives.
Features
- Digital Product Passport (DPP) generation compliant with GS1 standards.
- Unit-level product tracking and lifecycle event logging.
- Integration capabilities via a 2D barcode system and an Open API.
- Shopify plugin for seamless integration with e-commerce platforms.
- Supplier and partner collaboration tools within a unified data platform.
- Reporting tools for sustainability and regulatory compliance.
- Data capture for materials, certifications, and end-of-life processes.
- Customer engagement features for resale, repair, and rental services.