LYGG offers a website analytics platform that provides deep insights into user behavior and site performance. It integrates Matomo Analytics for detailed tracking and includes cookie management for user preference storage and consent, enabling businesses to optimize user experience and service delivery.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to gain actionable insights into user behavior on their websites, leading to suboptimal service performance and missed opportunities for engagement. Understanding user journeys and identifying friction points requires robust analytics capabilities that are often complex to implement and interpret.
Solution
LYGG provides a comprehensive website analytics platform designed to offer deep insights into user interactions and site performance. The platform leverages Matomo Analytics for detailed tracking of user behavior, enabling businesses to identify areas for improvement. It also incorporates essential functionalities like user preference storage and consent management through the use of cookies. This allows for a more personalized and compliant user experience while providing the data necessary to optimize service delivery and enhance user engagement.
Target Audience
LYGG serves businesses and website administrators seeking to understand and enhance user experience and service performance through detailed website analytics.
Features
- Matomo Analytics integration for granular user behavior tracking and service performance monitoring.
- Cookie management for essential site functions, including user preference storage and consent management.
- Persistent user preference storage across sessions via the `lygg-app-data` cookie.
- Language preference storage using the `NEXT_LOCALE` cookie.
- Secure sign-in functionality enabled by `__Host-next-auth.csrf-token`, `__Secure-next-auth.callback-url`, and `__Secure-next-auth.state` cookies.
- Consent tracking via the `cookieyes-consent` cookie, ensuring user preferences are respected.
- Integration with third-party services like Leadfeeder (`_lfa` cookie) for IP address identification and retargeting.