Luya produces plant-based food products using whole organic legumes and traditional fermentation methods, avoiding imitation meat and ultra-processed ingredients. Their offerings, such as the Super Crispy Luya Nuggets and Simply Natural Luya Geschnetzeltes, provide a nutritious, high-protein alternative that addresses the demand for healthier, sustainable food options.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are increasingly seeking plant-based food options, but many available products rely on ultra-processed ingredients and imitation meat, which may not align with the desire for healthier, more natural choices. There is a need for plant-based alternatives that utilize whole, minimally processed ingredients while still providing adequate protein and nutritional value.
Solution
Luya offers a range of plant-based food products crafted from whole organic legumes and traditional fermentation techniques, providing a nutritious and sustainable alternative to meat and highly processed substitutes. By focusing on simple, natural ingredients, Luya delivers products that are rich in protein, fiber, and essential nutrients. Their fermentation process enhances digestibility and flavor, resulting in versatile food options suitable for various culinary applications. Luya's commitment to avoiding artificial additives and focusing on whole foods caters to health-conscious consumers seeking wholesome and environmentally friendly choices.
Target Audience
Luya targets health-conscious consumers, vegetarians, vegans, and flexitarians seeking nutritious, sustainable, and minimally processed plant-based food options.
Features
- Made with 98% organic chickpeas and soy okara
- Fermented using traditional methods to enhance flavor and digestibility
- High in protein, fiber, iron, calcium, and magnesium
- Offers a complete amino acid profile
- Available in various formats, including Simply Natural (unseasoned), Exotic Curry, Savory Teriyaki, and Super Crispy Nuggets
- Sold in both 200g and 400g package sizes
- Products are available at Coop retail locations and online through Migros Online and Farmy.ch