LUX is a rewards app that utilizes card linking technology to connect high-spending customers with premium local restaurants, enhancing customer engagement without requiring additional steps from users. The platform addresses the challenge of attracting and retaining valuable clientele for restaurants by offering tailored rewards schemes that incentivize frequent visits and spending.
Funding
$311.9K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many local restaurants struggle to attract and retain high-spending customers, often relying on broad, untargeted marketing efforts that yield limited results. Traditional loyalty programs can be cumbersome for both businesses and customers, requiring extra steps and potentially devaluing the brand with excessive discounts.
Solution
LUX provides a card-linking technology platform that connects premium restaurants with high-spending customers from partner banks and airlines. The platform enables restaurants to offer tailored rewards schemes to incentivize frequent visits and increased spending without requiring customers to change their existing payment behavior. By linking directly to customer credit cards, LUX eliminates the need for separate loyalty cards or app check-ins, creating a seamless and frictionless experience. This approach allows restaurants to access a pre-qualified audience of valuable customers and build lasting loyalty through personalized rewards.
Target Audience
LUX primarily targets premium local restaurants seeking to attract and retain high-spending customers, as well as B2C retail and B2B businesses looking to incentivize high-value engagement.
Features
- Card-linking technology that automatically tracks customer spending at participating restaurants
- Customizable rewards schemes tailored to incentivize specific customer behaviors (e.g., frequent visits, high spending)
- Access to a network of high-spending customers through partnerships with banks and airlines
- Reporting dashboard to monitor the performance of rewards schemes and track customer engagement
- Seamless customer experience with no additional steps required at the point of sale
- Premium rewards schemes that protect brand image and avoid devaluation through excessive discounts