About Lux Rewards

LUX is a rewards app that utilizes card linking technology to connect high-spending customers with premium local restaurants, enhancing customer engagement without requiring additional steps from users. The platform addresses the challenge of attracting and retaining valuable clientele for restaurants by offering tailored rewards schemes that incentivize frequent visits and spending.

```xml <problem> Many local restaurants struggle to attract and retain high-spending customers, often relying on broad, untargeted marketing efforts that yield limited results. Traditional loyalty programs can be cumbersome for both businesses and customers, requiring extra steps and potentially devaluing the brand with excessive discounts. </problem> <solution> LUX provides a card-linking technology platform that connects premium restaurants with high-spending customers from partner banks and airlines. The platform enables restaurants to offer tailored rewards schemes to incentivize frequent visits and increased spending without requiring customers to change their existing payment behavior. By linking directly to customer credit cards, LUX eliminates the need for separate loyalty cards or app check-ins, creating a seamless and frictionless experience. This approach allows restaurants to access a pre-qualified audience of valuable customers and build lasting loyalty through personalized rewards. </solution> <features> - Card-linking technology that automatically tracks customer spending at participating restaurants - Customizable rewards schemes tailored to incentivize specific customer behaviors (e.g., frequent visits, high spending) - Access to a network of high-spending customers through partnerships with banks and airlines - Reporting dashboard to monitor the performance of rewards schemes and track customer engagement - Seamless customer experience with no additional steps required at the point of sale - Premium rewards schemes that protect brand image and avoid devaluation through excessive discounts </features> <target_audience> LUX primarily targets premium local restaurants seeking to attract and retain high-spending customers, as well as B2C retail and B2B businesses looking to incentivize high-value engagement. </target_audience> <revenue_model> LUX does not charge signup or ongoing fees, instead focusing on a performance-based model tied to the success of the rewards schemes. </revenue_model> ```

What does Lux Rewards do?

Where is Lux Rewards located?

Lux Rewards is based in Bath, United Kingdom.

When was Lux Rewards founded?

Lux Rewards was founded in 2016.

How much funding has Lux Rewards raised?

Lux Rewards has raised 311900.

Location

Bath, United Kingdom

Founded

2016

Funding

311900

Employees

17 employees

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Lux Rewards

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Executive Summary

luxrewards.co.uk 700+

Crunchbase

Founded 2016 – Bath, United Kingdom

Funding

Estimated Funding

$300K+

Team (15+)

No team information available.

Company Description

Problem

Many local restaurants struggle to attract and retain high-spending customers, often relying on broad, untargeted marketing efforts that yield limited results. Traditional loyalty programs can be cumbersome for both businesses and customers, requiring extra steps and potentially devaluing the brand with excessive discounts.

Solution

LUX provides a card-linking technology platform that connects premium restaurants with high-spending customers from partner banks and airlines. The platform enables restaurants to offer tailored rewards schemes to incentivize frequent visits and increased spending without requiring customers to change their existing payment behavior. By linking directly to customer credit cards, LUX eliminates the need for separate loyalty cards or app check-ins, creating a seamless and frictionless experience. This approach allows restaurants to access a pre-qualified audience of valuable customers and build lasting loyalty through personalized rewards.

Features

Card-linking technology that automatically tracks customer spending at participating restaurants

Customizable rewards schemes tailored to incentivize specific customer behaviors (e.g., frequent visits, high spending)

Access to a network of high-spending customers through partnerships with banks and airlines

Reporting dashboard to monitor the performance of rewards schemes and track customer engagement

Seamless customer experience with no additional steps required at the point of sale

Premium rewards schemes that protect brand image and avoid devaluation through excessive discounts

Target Audience

LUX primarily targets premium local restaurants seeking to attract and retain high-spending customers, as well as B2C retail and B2B businesses looking to incentivize high-value engagement.

Revenue Model

LUX does not charge signup or ongoing fees, instead focusing on a performance-based model tied to the success of the rewards schemes.