Luster
About Luster
Luster utilizes Predictive Enablement technology to identify and address individual skill gaps in sales teams before they affect performance, enhancing training through AI-simulated practice environments. This data-driven approach enables targeted coaching and real-time analytics, resulting in improved sales effectiveness and faster deal closures.
```xml <problem> Sales teams often struggle with inconsistent skill application and unidentified weaknesses, leading to decreased performance and slower deal cycles. Traditional role-playing exercises are difficult to scale and may not accurately reflect real-world sales scenarios, hindering effective training and coaching. </problem> <solution> Luster provides a Predictive Enablement platform that uses AI-simulated practice environments to identify and address individual skill gaps within sales teams. The platform allows sales representatives to practice in a safe, gamified environment using hyper-realistic, customizable personas that reflect evolving industry trends. By analyzing performance within these simulations, Luster pinpoints specific areas for improvement and delivers targeted coaching, enabling sales teams to refine their skills and accelerate deal velocity. The platform offers real-time analytics for individual reps and team dashboards to inform sales enablement strategies. </solution> <features> - AI-powered simulations with customizable personas that mimic real-world buyers - Skill drills focused on targeted development of specific sales techniques - Individual analytics providing real-time coaching and performance feedback for reps - Team dashboards offering data-driven insights to inform sales enablement strategies - SOC 2 compliance, end-to-end encryption, and regular third-party audits to ensure data security </features> <target_audience> Luster is designed for sales teams, sales leaders, and sales enablement professionals seeking to improve sales performance through data-driven coaching and AI-powered practice. </target_audience> ```
What does Luster do?
Luster utilizes Predictive Enablement technology to identify and address individual skill gaps in sales teams before they affect performance, enhancing training through AI-simulated practice environments. This data-driven approach enables targeted coaching and real-time analytics, resulting in improved sales effectiveness and faster deal closures.
Where is Luster located?
Luster is based in Atlanta, United States.
When was Luster founded?
Luster was founded in 2024.
Who founded Luster?
Luster was founded by Jodi Mesa and Jen Igartua.
- Jodi Mesa - CPTO/Co-Founder
- Jen Igartua - CEO
- Location
- Atlanta, United States
- Founded
- 2024
- Employees
- 10 employees
- Major Investors
- High Alpha