Lurkit is an influencer marketing platform that connects content creators with game developers and brands, facilitating targeted collaborations to enhance game visibility and engagement. By providing access to exclusive creator programs and performance-based rewards, Lurkit addresses the challenge of influencer discovery in the gaming industry, enabling creators to monetize their content effectively.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Game developers and brands struggle to efficiently connect with relevant content creators to promote their games, while creators seek opportunities to monetize their content and gain access to exclusive programs. The process of influencer discovery and campaign management can be time-consuming and lack targeted reach.
Solution
Lurkit is a platform designed to connect game developers and brands with content creators, facilitating collaborations to boost game visibility and engagement. The platform provides access to exclusive creator programs, enabling creators to monetize their content through performance-based rewards and sponsored opportunities. By streamlining the influencer marketing process, Lurkit helps developers identify and partner with suitable creators, while offering creators a centralized hub to discover new games and collaboration opportunities.
Target Audience
Lurkit primarily targets game developers and brands looking to enhance their game's visibility through influencer marketing, as well as content creators seeking opportunities to monetize their content and collaborate with game developers.
Features
- Access to exclusive creator programs with various perks, including cash rewards, in-game items, and early access to content.
- Campaign management tools for developers to create and track sponsored campaigns.
- A creator directory with detailed profiles and performance metrics for targeted influencer discovery.
- Integration with Twitch and YouTube for seamless content submission and performance tracking.
- Direct communication channels between developers and creators for efficient collaboration.
- Customizable creator pages allowing creators to showcase their content and pitch to game publishers.
- Access to game and DLC keys for content creation and community giveaways.