Lureo is a no-code spatial storytelling platform that enables creators to build immersive augmented reality experiences for brands, tourism, employee engagement, and interactive trails. Users can drag and drop assets, publish instantly, and preview their creations in AR using a browser-based tool that requires no 3D skills. The platform is free for individual creators, with commercial licenses required for revenue-generating projects.
Funding
Funding not disclosed
Founders
Product
Problem
Creating augmented reality experiences typically requires specialized 3D skills, complex development tools, and significant technical expertise, which excludes most creators from producing spatial content. At the same time, brands and organizations struggle to engage audiences through saturated, conventional digital media like slideshows and AI-generated videos, which lack the immersive qualities that capture attention in physical spaces.
Solution
Lureo empowers creators to design and publish interactive AR experiences using a simple, browser-based, no-code platform. Users drag and drop their own assets—including 3D models, images, and audio—and can immediately preview their creation in augmented reality, with AI-assisted tools aiding the authoring process. The platform supports a wide range of experiences, from brand activations and employee engagement campaigns to trails, treasure hunts, and heritage tours, making spatial storytelling accessible to creators of all skill levels. Published experiences can be shared via the Lureo app, and creators retain free access to core features indefinitely, lowering the barrier for adopting AR as a communication medium.
Target Audience
Primary users are individual creators, freelancers, and organizations—including brand teams, tourism boards, and corporate HR departments—looking to build immersive AR experiences without coding expertise.
Features
- Drag-and-drop no-code authoring with no 3D skills required
- Browser-based creation tool with one-click publishing to the Lureo app
- AI-assisted authoring and asset library with audio and 3D model uploads
- Multiple positioning options including VPS and image anchoring for real-world placement
- Multi-user editing, version history, and easy previewing for collaborative workflows
- One-click sharing of videos to other platforms and unlimited downloads on the Lureo app