River provides an email enrichment service that evaluates and scores candidates using a fraud‑engine approach, returning results only when evidence is strong enough. Each verdict includes a calibrated confidence level, a guaranteed false‑match rate, and a full evidence chain showing supporting and opposing signals, ensuring users see why a match was made or why it was left unresolved.
Funding
Funding not disclosed
Founders
Product
Problem
Companies receive large volumes of inbound contacts through web forms, email, chat, and phone, many of which are low‑quality or misidentified, leading to wasted sales effort and missed opportunities. Traditional enrichment services provide best‑guess data without confidence metrics, increasing the risk of costly misidentifications.
Solution
River (LUPO) operates as a fraud‑engine style verification platform that evaluates multiple evidence signals for each inbound lead, scores every candidate, and only returns a result when the evidence meets a predefined strength threshold. Each verdict includes a calibrated confidence level and a guaranteed false‑match rate, along with a complete evidence chain that shows supporting and opposing signals. By refusing to guess on thin evidence, the system prevents false positives while still surfacing high‑confidence, intent‑rich leads in real time. The platform integrates across web forms, email, chat, and phone, automatically qualifying, scoring buying intent, and routing qualified leads to the appropriate sales representative or calendar booking system.
Target Audience
Primary customers are B2B sales and revenue teams that need to filter noisy inbound traffic, qualify leads with high confidence, and route intent‑rich prospects directly to sales representatives or scheduling tools.
Features
- Multi‑signal fraud‑engine scoring that aggregates live intent data (funding, hires, headcount) and contextual cues to resolve the organization behind any contact
- Calibrated confidence scores and guaranteed false‑match rates attached to every verification result
- Full evidence chain display, including signals that voted against a match, for transparent auditability
- Real‑time routing and alerts that deliver qualified leads to the right rep or calendar within seconds
- Integrated handling of inbound channels (web forms, email, chat, phone) with automatic qualification, intent scoring, and one‑click booking links
- Seamless CRM sync (HubSpot, Salesforce) and calendar integration (Google Calendar, Microsoft 365/Outlook) for automated record creation
- Enterprise‑grade security: encrypted data in transit and at rest, scoped access controls, GDPR/DPA compliance, and no use of conversation data for external AI training