Luo
Luo is a platform that lets teams build custom internal software by describing what they need in natural language, then connects those tools to existing apps like Slack, HubSpot, and Gmail. The platform automates workflows on schedules or triggers and maintains a self-updating knowledge base that cites its sources. It offers pre-built solution templates for sales, marketing, and operations, with pricing starting free and scaling to a €450/month team plan.
- Enterprise Software
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Teams often rely on generic off-the-shelf software that doesn't fit their specific workflows, while building custom tools requires significant engineering time and resources. This forces teams to either adapt their processes to inadequate tools or spend substantial effort on custom development.
Solution
Luo enables teams to create their own custom software by simply describing what they need in natural language. The platform builds the requested tool, connects it securely to existing applications like Slack, HubSpot, and Gmail, and automates work on schedules, triggers, or on-demand requests. Luo also maintains a private, self-updating knowledge base that continuously reads company documents, links, and connected tools, citing every source it draws from. The resulting software is built on a flexible architecture that allows teams to start from pre-built solutions or describe entirely new workflows, with usage-based AI pricing that scales from individual users to team collaboration.
Target Audience
Primary customers are sales, marketing, operations, and founder teams at small to medium-sized companies who need custom workflow automation without dedicated engineering resources.
Features
- Natural language software builder that converts conversational requests into functional company tools without coding
- Pre-built solution templates covering sales, marketing, operations, and founder workflows for rapid deployment
- Secure integrations with Slack, HubSpot, Gmail, and other common business tools for automated data exchange
- Trigger and schedule-based automation engine (e.g., "when new HubSpot lead, then research and notify owner")
- Self-updating knowledge base that reads company docs and linked tools while citing every source
- Team workspace with shared dashboards, collaborative tool building, and multi-user access controls