Lunio employs a machine learning algorithm to detect and exclude invalid traffic from digital ad campaigns, ensuring that only legitimate clicks contribute to performance metrics. By eliminating fraudulent interactions, Lunio helps marketers optimize their ad spend and improve conversion rates across multiple platforms.
Funding
$20.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital advertising campaigns often suffer from invalid traffic (IVT) such as bots and click farms, leading to wasted ad spend and skewed performance metrics. This fraudulent activity inflates costs, reduces conversion rates, and hinders accurate campaign optimization.
Solution
Lunio is a marketing-focused solution that identifies and excludes invalid traffic from digital ad campaigns, ensuring that only legitimate clicks contribute to performance metrics. Its machine-learning algorithm analyzes ad click behaviors in real time to determine user validity, distinguishing between genuine actions and fraudulent activity. By eliminating invalid interactions, Lunio helps marketers optimize their ad spend, improve conversion rates, and gain actionable insights to target more valuable traffic. The platform integrates with major ad platforms, providing multiplatform protection and enabling users to proactively target more valuable traffic.
Target Audience
Lunio primarily targets performance marketers, marketing agencies, and businesses that rely on paid advertising across various digital channels, including paid search, paid social, and display advertising.
Features
- Real-time invalid traffic detection using a machine learning algorithm that analyzes click, context, and conversion data
- Actionable ad click analytics, providing insights into the sources of IVT by location, keyword, and placement
- Automatic IP exclusions at the campaign and account level across multiple paid media channels
- Integration with Google Ads API for direct campaign data and automated exclusions
- Custom audience configuration for multiplatform protection
- Cookieless technology that is fully GDPR and CCPA-compliant
- Real-time monitoring of click behaviors to identify and block invalid traffic