Lucro provides AI-powered data capture and analytics solutions for retail execution and e-commerce monitoring. The platform uses computer vision and IoT to convert point-of-sale activity into actionable data for sales, trade, and marketing teams. Services include real-time shelf monitoring, competitor price tracking, and automated consumer promotion management via WhatsApp.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) companies often lack real-time visibility into product performance at the point of sale, hindering their ability to optimize merchandising and sales strategies. Traditional data collection methods are manual, time-consuming, and prone to inaccuracies, resulting in delayed insights and missed opportunities to improve product availability, pricing, and promotion execution.
Solution
Lucro provides an AI-powered platform that transforms images and video feeds from retail locations and e-commerce sites into actionable data for CPG brands. Using mobile devices or in-store cameras, Lucro captures product data, analyzes it with computer vision and machine learning, and delivers real-time insights via user-friendly dashboards. The platform tracks key performance indicators (KPIs) such as product presence, pricing, inventory levels, and promotional compliance, enabling sales, trade marketing, and go-to-market teams to make data-driven decisions and optimize their strategies. Lucro also offers a WhatsApp-based solution for managing promotional campaigns and an RFID-based system for tracking inventory in real time.
Target Audience
Lucro primarily targets CPG companies, retailers, and brand managers seeking to improve product performance, optimize sales strategies, and gain real-time visibility into retail execution.
Features
- Mobile app for sales teams to capture product images and receive real-time scoring on product behavior with over 99.7% accuracy
- In-store camera system with AI and video recognition for 24/7 data capture of product and competitor activity
- E-commerce monitoring to track product performance, pricing, availability, and competition across major online retailers
- WhatsApp chatbot for managing promotional campaigns, tracking consumer interactions, and distributing electronic rewards
- RFID-based system for real-time inventory tracking and integration with logistics systems
- Customizable dashboards for monitoring KPIs such as product presence, pricing, inventory levels, and promotional compliance
- Over 100 pre-built business rules for data analysis and strategic decision-making