LuckyDiem operates the largest independent card-linked offer platform in the U.S., utilizing performance-based marketing to connect brands with over 300 million debit and credit cardholders. This approach addresses the challenge of declining marketing effectiveness due to privacy changes by delivering targeted offers that drive consumer purchases without upfront costs.
Funding
$550K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional marketing methods are becoming less effective due to increasing privacy restrictions, making it difficult for brands to accurately track and target consumers. This results in wasted advertising spend and a reduced return on investment for marketing campaigns.
Solution
LuckyDiem operates a card-linked offer (CLO) platform that connects brands with a large network of debit and credit cardholders, enabling targeted, performance-based marketing. The platform allows brands to deliver customized offers directly to consumers based on their spending behavior, driving incremental purchases and loyalty. By leveraging transaction data, LuckyDiem provides accurate attribution and eliminates the risk of wasted advertising spend, as brands only pay for actual sales generated. The platform integrates with a network of financial institutions, apps, and sites to maximize reach and provide comprehensive reporting and analytics.
Target Audience
LuckyDiem's primary customers are brands seeking to increase sales and customer loyalty through targeted, performance-based marketing campaigns, particularly those challenged by declining marketing effectiveness due to privacy changes.
Features
- Card-linked offers delivered through a network of financial institutions, apps, and sites
- Performance-based pricing model with no upfront costs and guaranteed minimum ROI/ROAS
- Transaction-level attribution for accurate measurement of campaign effectiveness
- Customized lift and incremental ROI reports/analytics
- Integration with reporting and payment systems for seamless operations
- Protection against discounting by ensuring consumers pay full price