LTVX provides an AI‑driven platform that predicts a customer's lifetime value at the first transaction and automatically segments users for personalized pricing and offers. The solution plugs into existing payment stacks without any hardware or software changes, delivering real‑time revenue insights while meeting GDPR and PCI‑DSS compliance for acquirers in the US and Europe.
Funding
Funding not disclosed
Founders
Product
Problem
Merchants and acquiring banks often lack real-time insights into a customer's future value, leading to generic monetization strategies that miss opportunities to increase lifetime value and transaction revenue. Integrating advanced analytics typically requires costly changes to existing payment infrastructure, creating barriers to adoption.
Solution
LTVX offers an AI‑driven revenue platform that predicts a customer's lifetime value at the first interaction and automatically segments users for tailored monetization tactics. The system integrates seamlessly with a merchant’s current payment stack, requiring no modifications to existing hardware or software. By delivering predictive intelligence in real time, the platform enables acquirers to deploy optimized offers and pricing that boost both lifetime value and per‑transaction revenue. The solution is built to meet GDPR requirements and is validated as a PCI‑DSS service provider, ensuring compliance and data security for users in the US and Europe.
Target Audience
Primary customers are payment acquirers and merchant service providers seeking to enhance revenue without overhauling their payment infrastructure.
Features
- Real‑time predictive modeling of customer lifetime value from the initial transaction
- Automatic cohort segmentation and dynamic deployment of revenue‑maximizing strategies
- Plug‑and‑play integration with existing payment processors and merchant systems
- GDPR‑compliant data handling and PCI‑DSS validated service provider status
- Support for acquirers across the United States and Europe with exclusive partnership caps