Lotame provides a unified data ecosystem that connects, enriches, and activates audience data for digital marketers, agencies, and brands. Its Spherical Platform aggregates first‑party, second‑party and third‑party data, resolves identities, and enables activation through the Lotame Data Exchange marketplace, supported by over 100 integrations and privacy‑safe audience verification across 24 countries.
Funding
$10.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers struggle with fragmented, siloed audience data and limited access to accurate, privacy‑compliant consumer insights, which hampers precise targeting, measurement, and campaign performance.
Solution
Lotame offers a unified data ecosystem that connects, enriches, and activates audience data across the advertising stack. Its Spherical Platform aggregates first‑party, second‑party, and third‑party data, enabling marketers to resolve identities, create unified audience segments, and activate them through a trusted data exchange marketplace. The platform provides over 100 pre‑built integrations with adtech, social, CTV, and other media partners, allowing seamless data flow and collaboration with data providers and media owners. By delivering verified, privacy‑safe audiences at scale across 24 countries, Lotame helps brands and agencies improve targeting accuracy, measurement, and overall advertising ROI.
Target Audience
Primary customers are digital marketers, agencies, and brands that need unified audience data and identity solutions to improve targeting, measurement, and campaign performance.
Features
- Spherical data collaboration platform for connecting, enriching, and activating audience data across multiple sources
- Lotame Data Exchange marketplace offering verified, high‑quality audience data for enrichment, insights, and targeting
- Identity resolution engine that safeguards addressable advertising and measurement in a privacy‑first environment
- Audience creation and modeling tools with visual comparison, charting, and decision‑support capabilities
- Over 100 pre‑built integrations with major adtech, social, CTV, and media partners for seamless data interoperability
- Collaboration features that enable privacy‑safe data sharing between marketers, data providers, and media owners