Lo Stampato Intelligente is a registered trademark by Arti Grafiche Nidasio that transforms traditional printed materials into interactive media by embedding NFC technology. By simply bringing a smartphone within 2 cm of the printed piece, users instantly access multimedia content such as videos, websites, and augmented reality experiences without needing to download an app or scan a QR code. The company provides a patented software platform that enables content updates, per-copy customization, and usage analytics for printed materials.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional printed materials such as catalogs, business cards, and packaging are static and cannot deliver dynamic content or track user engagement. Companies lack a way to bridge the gap between physical print and digital media, limiting their ability to provide up-to-date information, measure campaign effectiveness, or create interactive customer experiences.
Solution
Lo Stampato Intelligente provides a patented technology platform that makes printed materials interactive by embedding NFC chips that trigger multimedia content when a smartphone is brought within 2 cm of the print. The system works with any type of printed material—catalogs, business cards, calendars, gift boxes, and invitations—and can deliver websites, videos, images, statistics, and augmented reality experiences without requiring users to download an app. The platform also supports QR code backward compatibility for users who prefer scanning. Content can be updated or specialized per individual copy at any time without reprinting, and the system provides real-time usage analytics and notifications for each printed piece.
Target Audience
Primary customers are businesses and marketing agencies seeking to enhance printed materials—including catalogs, business cards, packaging, and invitations—with interactive digital content and measurable engagement analytics.
Features
- NFC-based interaction that activates multimedia content when a smartphone is brought within 2 cm of the printed material, with no app installation required
- Patented software platform capable of managing websites, marketplaces, images, videos, statistics, and complex business processes
- Per-copy content customization and real-time content updates without reprinting or redistributing physical materials
- Usage analytics and feedback system providing online-style statistics with notifications for individual copy usage
- Augmented reality support including 3D experiences, direct smartphone actions such as launching Google Maps or saving business cards to contacts
- QR code backward compatibility for alternative access methods
- Custom IT project development that can interface with existing enterprise systems