Loplat utilizes Wi-Fi Fingerprint technology to provide precise indoor and outdoor location recognition, surpassing traditional GPS accuracy. By establishing a comprehensive location infrastructure across 700,000 points of interest in Korea, Loplat enables businesses to analyze customer offline journeys and enhance marketing effectiveness.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses lack precise methods to track and analyze customer behavior in physical spaces, hindering their ability to optimize marketing strategies and understand offline customer journeys. Traditional GPS technology lacks the accuracy needed for indoor location recognition, making it difficult to gather granular data on in-store customer movements and preferences.
Solution
Loplat offers a location-based technology platform that utilizes Wi-Fi fingerprinting to provide accurate indoor and outdoor location recognition. By establishing a location infrastructure across numerous points of interest, Loplat enables businesses to analyze customer offline journeys and enhance marketing effectiveness. The platform's patented technology leverages unique Wi-Fi information to determine user locations with greater precision than traditional GPS. This allows businesses to gain insights into customer behavior within physical spaces, optimize marketing campaigns, and improve overall customer experience.
Target Audience
Loplat primarily targets businesses seeking to understand and leverage customer behavior in physical spaces, including retailers, marketers, and advertisers.
Features
- Wi-Fi Fingerprint technology for precise indoor and outdoor location recognition
- Location infrastructure spanning a large number of points of interest
- Real-time data processing capabilities for immediate insights
- Data analysis tools to understand offline visit behavior by brand, category, and commercial district
- Advertising DMP services for customized target segments in online marketing campaigns
- Location as a Service (LaaS) offering for implementing location-based services
- Solutions for real-time location-based marketing, visitor's offline journey-based analysis, and advertising DMP services