LOO provides 100% plant-based, plastic-free flushable wipes for sustainable personal care. Our premium, biodegradable wipes are formulated with purified water, aloe vera, and glycerin for gentle cleansing and are GD4-compliant for safe flushing.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional flushable wipes often contain plastic fibers and chemicals, contributing to landfill waste and microplastic pollution, with decomposition times exceeding 100 years. This presents an environmental challenge and a concern for consumers seeking sustainable personal care options.
Solution
LOO offers 100% plant-based, plastic-free flushable wipes engineered for both efficacy and environmental responsibility. Our premium wipes are formulated with a pH-balanced blend of purified water, aloe vera, and glycerin for gentle skin contact. The product line includes both unscented, hypoallergenic Classic wipes and Agave-scented wipes with a subtle cucumber and agave fragrance. LOO's commitment extends to its packaging, which is designed to be fully recyclable and aesthetically pleasing for home environments.
Target Audience
Consumers seeking sustainable and eco-friendly personal care products, particularly those looking for flushable wipes free from plastics and harsh chemicals.
Features
- 100% plant-based, biodegradable non-woven fibers sourced from FSC certified suppliers.
- Formulated with 97% purified water, aloe vera, and glycerin for moisturizing and cleansing properties.
- GD4-compliant flushable certification per INDA Flushability Assessment Guidelines, ensuring safe passage through plumbing systems.
- Free from parabens, phthalates, toxins, and dyes, with dedicated manufacturing lines to prevent cross-contamination.
- Available in Classic (fragrance-free, hypoallergenic) and Agave (cucumber and agave scent) variants.
- Packaging constructed from recyclable materials, designed for easy disassembly into individual components for recycling.
- Cruelty-free and not tested on animals.