Lootly is a cloud‑based loyalty platform that lets e‑commerce merchants run points‑based rewards, referral incentives, and affiliate programs from a single dashboard.
Funding
Funding not disclosed
Founders
Product
Problem
Many e‑commerce merchants rely on separate, often complex tools to run loyalty, referral, and affiliate programs, which creates fragmented data, high implementation effort, and limited scalability. This hampers their ability to boost repeat purchases, acquire new customers cost‑effectively, and measure the ROI of incentive marketing.
Solution
Lootly provides a unified, cloud‑based platform that lets online retailers launch and manage points‑based loyalty schemes, tiered reward structures, referral incentives, and affiliate campaigns from a single dashboard. The system automates point accrual, reward redemption, and affiliate commission tracking, while offering ready‑made integrations with over 40 e‑commerce platforms, 3,000+ Zapier apps, and a custom API for deeper connectivity. Merchants can configure rules based on spend, customer tags, or specific actions, and create custom pop‑ups and coupon codes without coding. Unlimited orders, customers, and affiliates are supported under transparent month‑to‑month plans, allowing businesses to scale without hidden fees. Real‑time analytics and reporting give insight into revenue impact, conversion rates, and program performance, enabling data‑driven optimization.
Target Audience
Lootly is aimed at direct‑to‑consumer, B2C, and B2B e‑commerce brands that sell online via platforms such as Shopify, BigCommerce, or custom stores and seek an all‑in‑one solution to drive repeat sales and customer acquisition.
Features
- Points and rewards engine with tiered incentives, discount coupons, early‑access offers, and VIP programs
- Referral module that awards points for social shares, reviews, birthdays, and other brand interactions
- Affiliate and influencer management with unlimited participants, unique coupon codes, multi‑method payouts (PayPal, gift cards, manual)
- Drag‑and‑drop pop‑up builder and customizable UI for high‑converting customer experiences
- 40+ native e‑commerce integrations plus 3,000+ Zapier connections and a full API/SDK for custom workflows
- Unlimited usage limits (orders, customers, affiliates) and month‑to‑month pricing with no contracts
- Advanced reporting dashboard with revenue, email, and affiliate performance analytics