Loops provides a unified email platform specifically designed for modern SaaS companies to manage product, marketing, and transactional emails. It offers tools for designers to craft branded emails easily and developers to integrate sending and contact management via simple APIs. The platform automates complex deliverability tasks, ensuring high engagement across customer journeys.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
SaaS companies require tailored email solutions for product updates, marketing, and transactional emails, but often struggle with complex integrations, deliverability issues, and a lack of design flexibility. Existing solutions can be difficult for designers to use, cumbersome for engineers to integrate, and limit marketers' ability to send relevant, branded emails.
Solution
Loops provides a unified email platform designed specifically for SaaS companies, offering a simple interface for managing product, marketing, and transactional emails. The platform emphasizes design flexibility, allowing users to craft emails that align with their brand through a drag-and-drop editor, reusable themes, and components. Loops simplifies integration with existing tech stacks via a Node SDK, REST API, and integrations with platforms like Supabase and Stripe. It also automates email delivery optimization, handling DNS configurations and intelligent queueing to improve deliverability and reduce spam risks.
Target Audience
Loops targets SaaS companies seeking a user-friendly, design-focused email platform to manage product updates, marketing campaigns, and transactional emails.
Features
- Drag-and-drop email editor with writing and peek modes for streamlined content creation
- Reusable themes and components for consistent branding across all emails
- REST API and Node SDK for integration with existing systems
- Automated email sequences ("Loops") triggered by contact properties or events
- Contact segmentation and filtering for targeted messaging
- Intelligent queueing system to optimize email delivery and avoid spam filters
- Complete DNS handling, including DMARC and DKIM, to ensure deliverability
- Webhooks for real-time event notifications
- Integrations with Supabase, Stripe, Clerk, Segment, and other platforms
- Free tool, Bounce Doctor, to diagnose and resolve deliverability issues
- Split testing capabilities to optimize email performance