Loop is a loyalty platform that creates digital visit-based reward cards for cafés and local shops, stored natively in Apple Wallet and Google Wallet. Guests join with a single tap using a QR code, eliminating app downloads, and each visit automatically updates the pass with live stamps. Staff scan passes with a PIN-protected counter device, giving merchants a customer view of visits and reward progress.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional loyalty programs fail at the first step: paper cards get lost or forgotten, and dedicated loyalty apps require downloads and sign-ups that most guests never complete. This means small businesses lose repeat customers and miss out on data about who their regulars are, while customers are left with an inconvenient, fragmented loyalty experience.
Solution
Loop provides visit-based loyalty cards that live natively inside Apple Wallet and Google Wallet, eliminating the need for a separate app. Guests join by scanning a QR code with their phone, and the pass is added to their existing wallet in one tap. After each visit, staff scan the customer's pass using a PIN-protected counter device, and the card updates itself instantly with the new stamp. Apple passes refresh via push notifications, while Google passes auto-sync, so customers always see the correct reward count. The system also includes a public join page per business and a customer view dashboard that shows who is collecting stamps and who is close to earning a reward.
Target Audience
Primary customers are independent cafés, coffee shops, and local retail stores that want a frictionless loyalty program without app downloads or complex point-of-sale integrations.
Features
- Native Apple Wallet and Google Wallet passes that update automatically after each visit with live stamp counts
- QR-based join page per business and counter scanner for fast, in-store visit logging
- PIN-protected staff scanning on a shared counter device, with permissions scoped to the business
- Real-time pass updates via Apple push notifications and Google auto-sync
- Customer view dashboard showing visit activity feed, reward progress, and customer engagement data
- Visit-based reward rules configurable by the business, such as "buy 9, get the 10th free"