Loopifyr is an AI-powered platform that digitizes post-consumer textiles by letting consumers photograph garments for instant analysis, while brands receive verified, item-level data to run measurable take-back and EPR-compliant circular operations. The platform connects consumers, brands, and recycling partners on a single data layer, with rewards tied to physically verified deliveries at authorized drop-off points. Its technology combines AI and OCR to assess category, material composition, and condition before garments enter physical sorting systems.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion brands can track garments only until the point of sale; what happens after—how products are discarded, returned, reused, or wasted—remains largely invisible. This blind spot makes circularity difficult to measure and Extended Producer Responsibility (EPR) compliance hard to manage, leaving brands without the verified data needed for audits and sustainability reporting.
Solution
Loopifyr provides an AI-powered platform that digitizes post-consumer textiles by connecting consumers, brands, and recycling partners on a single verified data layer. Consumers upload photos of unused garments through the Loopifyr app, where AI and OCR analyze category, material composition, and condition before items enter physical systems. Users are then guided to authorized drop-off points, and only physically verified deliveries generate usable data and rewards, ensuring audit-ready accuracy. Brands gain real-time visibility into post-consumer flows—volumes, materials, locations, and outcomes—with all data delivery-based and ready for EPR reporting and circular decision-making. Recycling and collection partners receive pre-sorted, data-enriched textile streams that improve sorting efficiency and material recovery rates.
Target Audience
Primary customers are fashion brands navigating EPR compliance and circularity mandates, along with recycling and collection partners seeking pre-sorted, data-enriched textile streams. The platform also serves individual consumers who want to responsibly dispose of unused garments and earn verified rewards.
Features
- AI and OCR-based garment analysis that identifies category, material composition, and condition from a single consumer photo
- Verified delivery system that ties rewards and data generation to physical drop-off at authorized collection points
- Real-time brand dashboard with item-level visibility into post-consumer volumes, materials, locations, and outcomes
- EPR-compliant reporting inputs aligned with EU Green Deal requirements and GDPR-compliant data handling
- Data-enriched textile streams for recycling partners that improve sorting efficiency and material recovery rates
- Scalable take-back optimization across store networks with audit-ready delivery validation