Looper provides a dataset that tracks digital asset placements across Smart TVs, set-top boxes, game consoles, and streaming devices, utilizing its proprietary Media Placement Value (MPV) metric. This technology enables marketers and content distributors to analyze and optimize their Video on Demand performance, addressing the challenge of visibility and compliance in a fragmented digital landscape.
Funding
$12.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In the fragmented landscape of connected TV (CTV) and Video on Demand (VOD), marketers and content distributors face challenges in achieving content visibility and ensuring compliance with placement agreements. Measuring the true value of content placements across various devices and platforms is difficult, hindering effective optimization and strategic decision-making.
Solution
Looper Insights provides an end-to-end analytics platform that tracks digital content placements across Smart TVs, set-top boxes, game consoles, and streaming devices. The platform empowers entertainment streaming services, broadcasters, and content owners with advanced analytics to enhance VOD merchandising and compliance. Looper Insights' proprietary Media Placement Value (MPV) metric helps users understand the true value of content placements, enabling them to optimize content and app placement, identify promotional opportunities, and negotiate better placements. The platform's insights facilitate improved sales, customer acquisition, and retention by ensuring content stands out on digital storefronts.
Target Audience
The primary target audience includes entertainment streaming services, broadcasters, Hollywood studios, and content owners seeking to optimize their VOD merchandising, ensure compliance, and maximize content visibility across connected TV devices.
Features
- Media Placement Value (MPV) metric to quantify the value of content placements
- Pre-live monitoring solution to prevent piracy due to premature new release launches
- Tools to ensure products are correctly priced and packaged on digital storefronts
- Analytics to increase content visibility and grow subscriptions on CTV
- Features to facilitate platform collaboration and ensure compliance
- Immersive analytics to understand the true value of content placements
- Strategic insights to merchandise content to its best potential