into provides a platform that lets brands create and share rich, media‑driven micro‑narratives about their products, enabling customers to discover the origins, impact, and community connections behind each item. The service offers an embeddable widget, a computer‑vision powered Look Into app, and blockchain‑secured story streaming, while analytics and deep‑learning tools reveal what resonates most with audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to convey the provenance, people, and impact behind their products in a way that resonates with consumers, leading to shallow engagement and limited understanding of a product’s broader ecosystem.
Solution
Into offers a cloud-based platform that enables brands to quickly craft rich, media‑driven micro‑narratives for each product. These stories are delivered through a universal embeddable widget, the Look Into app, and other social or smart‑speaker channels, using computer‑vision image recognition to trigger content when users scan packaging or labels. The platform provides analytics powered by deep‑learning to reveal which story elements drive consumer interest, while blockchain‑based StorySource™ ensures the authenticity and traceability of the narrative across all stakeholders. By linking products to their creators, communities, and ecosystems, Into helps brands foster deeper, data‑backed engagement and co‑creation with their audience.
Target Audience
Primary customers are consumer‑goods brands and manufacturers seeking to communicate product provenance and impact to end‑users, as well as marketers who need scalable, authentic storytelling tools.
Features
- Drag‑and‑drop editor for creating bite‑sized, media‑rich micro‑narratives in minutes
- Universal embeddable widget that can be placed on any digital touchpoint
- Look Into app with computer‑vision image recognition to launch stories from product packaging or labels
- Deep‑learning analytics dashboard that tracks view patterns, engagement metrics, and sentiment insights
- Blockchain‑secured StorySource™ ledger that verifies story provenance and stakeholder contributions
- Multi‑channel distribution to social media, smart speakers, and other IoT platforms