London Dynamics provides a cloud‑based platform that lets e‑commerce brands embed interactive WebGL 3D visualizers, configurators and markerless AR experiences directly into product pages.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online shoppers often encounter static product images that provide limited insight into product appearance, fit, or customization options, leading to lower purchase confidence and higher return rates. E‑commerce sites lack scalable tools to deliver interactive 3D and augmented‑reality experiences across browsers and devices.
Solution
London Dynamics offers a cloud‑based platform that enables brands to create and embed interactive 3D product visualizations, configurators, and AR experiences directly into their e‑commerce pages. The platform converts CAD or photogrammetry assets into web‑ready 3D models, adds real‑time customization controls, and streams the content without requiring plugins. Integrated analytics track user interactions, dwell time, and conversion impact, allowing marketers to optimize visual content. The solution works across desktop, mobile, and tablet browsers, ensuring a consistent experience for all shoppers. By delivering immersive product exploration, the platform helps brands increase engagement, reduce returns, and boost online sales.
Target Audience
Primary customers are e‑commerce brands and online retailers in sectors such as fashion, furniture, automotive, and sports equipment that need interactive product experiences to drive sales.
Features
- WebGL‑powered 3D visualizer with drag‑rotate, zoom, and material/texture swapping for product customization
- Configurator engine that supports rule‑based option dependencies, pricing updates, and real‑time preview of configured variants
- Augmented‑reality viewer that projects 3D models into the shopper’s environment using device cameras and markerless tracking
- 3D content management system (CMS) for uploading, versioning, and publishing assets without developer intervention
- Built‑in analytics dashboard showing interaction metrics, conversion lift, and heatmaps of user focus areas
- Seamless integration via JavaScript SDK, REST APIs, and ready‑made plugins for major e‑commerce platforms (Shopify, Magento, Salesforce Commerce Cloud)
- Automatic optimization for low‑bandwidth connections and cross‑browser compatibility, including fallback to lightweight sprites