Lonca is a B2B marketplace that connects boutique owners and online fashion retailers with vetted Turkish women’s fashion wholesalers, offering a curated catalog of dresses, tops, bottoms, outerwear and accessories. The platform consolidates orders from multiple vendors into a single parcel to reduce shipping costs, provides flexible payment options and a 7‑day free exchange policy, and supports white‑label services for private‑branding.
Funding
$18.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

5EFounders
Product
Problem
Boutique owners and online fashion retailers often face difficulty finding reliable, high‑quality wholesale clothing suppliers that offer affordable prices, flexible order sizes, and streamlined logistics, especially when sourcing from Turkey.
Solution
Lonca operates a digital B2B marketplace that aggregates vetted Turkish women’s fashion vendors in one platform. It lets boutique owners browse a curated catalog of dresses, tops, bottoms, outerwear and accessories, compare prices, and place orders directly with suppliers. The platform consolidates items from multiple vendors into a single parcel to eliminate extra cargo costs and simplifies international shipping. Lonca also provides a 7‑day free exchange policy, flexible payment options—including credit cards, PayPal, bank transfers and 60‑day terms via Sprinque—and a %2 discount on orders over $5,000. Additionally, the service supports white‑labeling and label‑production, enabling retailers to brand the garments as their own while keeping costs low.
Target Audience
Lonca’s primary customers are boutique owners and small‑to‑medium online fashion retailers seeking affordable, high‑quality women’s apparel sourced from Turkey.
Features
- Unified catalog of verified Turkish women’s fashion wholesalers with detailed product listings
- Consolidated shipping that combines orders from different vendors into one parcel, reducing freight expenses
- No minimum order requirement, allowing small and large boutiques to order as needed
- Flexible payment methods (credit/debit cards, PayPal, bank transfer) and 60‑day payment terms via Sprinque
- 7‑day free exchange policy for unsatisfactory items, with free returns on defective goods
- Volume discount of %2 on purchases exceeding $5,000
- Integrated white‑label services for private‑branding of garments at reduced label‑production costs