Loma is a marketing platform that enables multi-unit brands to efficiently plan, activate, and measure local marketing campaigns across numerous locations using a centralized dashboard and a curated marketplace of local vendors. This solution addresses the challenge of fragmented local marketing efforts by providing data-driven insights and reducing planning time from hours to just a few clicks.
Funding
Funding not disclosed
Founders
Product
Problem
Multi-unit brands face significant challenges in coordinating and executing local marketing campaigns across numerous locations, leading to fragmented efforts and inconsistent brand messaging. The process of planning, activating, and measuring the impact of these campaigns is often time-consuming and lacks centralized visibility.
Solution
Loma offers a marketing platform designed to streamline local marketing for multi-unit brands, providing a centralized dashboard to plan, activate, and measure campaigns across all locations. The platform features a curated marketplace of local marketing vendors, enabling brands to easily explore and implement various marketing tactics. By integrating point-of-sale (POS) data, Loma allows brands to track the impact of local marketing activities on sales and transactions. The platform empowers marketing teams to save time on planning and execution, while providing transparency and data-driven insights to optimize local marketing strategies.
Target Audience
Loma primarily targets multi-unit brands, marketing teams, and individual franchise locations seeking to improve the efficiency and effectiveness of their local marketing efforts.
Features
- Centralized dashboard for planning, activating, and measuring local marketing campaigns
- Curated marketplace of local marketing vendors offering a variety of tactics
- Integration with POS systems to track sales and transaction data
- Customizable plans to support new store openings, underperforming locations, and product launches
- Data-driven dashboards providing insights into campaign performance and impact
- Scalable solution for system-wide local community marketing
- Transparency on local marketing activities across all locations