Loff is a memory-capture app that helps users preserve life's moments through candid photo prompts, spontaneous group sharing, and organized event albums. The app combines scheduled surprise photo requests with collaborative "Jams" and event planning tools to ensure meaningful memories are never lost. Its auto-select feature automatically organizes photos and videos taken outside the app during events for easy sharing.
Funding
Funding not disclosed
Founders
Product
Problem
People often miss capturing meaningful moments because they are too focused on taking the perfect photo or are distracted by their phones during events. Spontaneous memories with friends and family frequently go undocumented, and organizing shared photos from gatherings is time-consuming and fragmented across different apps.
Solution
Loff provides a comprehensive memory-capture platform that combines candid photo prompts, spontaneous group sharing, and event organization in one app. The Candids feature sends random notifications asking users to snap a photo or video within three minutes, with these captures remaining hidden until the event ends to encourage present-moment living. Jams allows friends to instantly join a shared photo stream with a single button press, while Plans provides structured event creation with invitations and shared albums. The Memories feature automatically organizes all captured content, including photos taken outside the app during events, into a browsable gallery with auto-selection for easy sharing.
Target Audience
Primary users are socially active individuals, friend groups, and families who want to capture and preserve everyday moments and special events without the distraction of constant phone photography.
Features
- Candids: Randomly timed photo/video prompts with a three-minute capture window, keeping submissions hidden until the event concludes
- Jams: One-tap spontaneous group sharing that lets friends instantly join and contribute photos or videos without planning
- Plans: Event organization with invitations, shared albums, and structured memory collection for birthdays, trips, and casual gatherings
- Memories: Centralized gallery with auto-select functionality that identifies and organizes photos and videos taken outside the app during events
- Visual indicators distinguishing which moments were captured as Candids versus planned or spontaneous contributions