Localytics provides a mobile marketing automation platform that captures real‑time user events via SDKs and creates rule‑based or machine‑learning audience segments. Marketers can trigger personalized in‑app, push, email, and SMS messages and monitor campaign performance through dashboards with cohort retention, revenue lift, and attribution metrics. The solution includes A/B testing, API access, and GDPR/CCPA compliance tools for mobile app publishers.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app publishers often struggle to retain users because they lack real-time behavioral data and automated tools to deliver contextually relevant messages. Without granular segmentation and measurable campaign feedback, marketing spend yields low ROI and churn rates remain high.
Solution
Localytics offers a mobile marketing automation platform that ingests event streams from the app SDK, builds dynamic user segments, and triggers personalized in‑app messages, push notifications, and deep‑link campaigns. The system applies machine‑learning models to predict churn risk and lifetime value, enabling marketers to prioritize high‑value cohorts. Campaign performance is tracked through real‑time dashboards that surface open rates, conversion funnels, and revenue attribution. Integration points include RESTful APIs and native SDKs for iOS, Android, and React Native, allowing seamless deployment within existing development pipelines. The platform also supports A/B testing and multivariate experiments to continuously optimize creative and timing. All data processing complies with GDPR and CCPA standards, ensuring privacy‑by‑design handling of user identifiers.
Target Audience
The primary customers are mobile app publishers and product marketers who need data‑driven engagement tools to improve retention and monetize their user base, ranging from consumer gaming apps to SaaS mobile services.
Features
- Unified SDK that captures granular events (screen views, clicks, purchases) and streams them to a cloud data lake in near real‑time
- Rule‑based and predictive audience segmentation with support for custom attributes and ML‑driven churn scoring
- Multi‑channel messaging engine for in‑app, push, email, and SMS with deep‑link support to specific app screens
- Real‑time campaign analytics dashboard featuring cohort retention curves, revenue lift, and attribution modeling
- Built‑in A/B testing framework with statistical significance reporting and automated rollout controls
- REST and GraphQL APIs for programmatic campaign creation, user profile updates, and data export
- GDPR/CCPA compliance tools including consent management, data anonymization, and audit logs