Local Treasure is a mobile application that gamifies local exploration by allowing businesses to create virtual treasure hunts. Users engage with augmented reality clues at physical locations, driving foot traffic to participating businesses and increasing customer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Brick-and-mortar businesses often struggle to attract foot traffic and engage customers in a memorable way, especially in competitive retail environments. Traditional advertising methods can be expensive and ineffective at driving in-store visits and creating lasting brand experiences.
Solution
Local Treasure offers a mobile platform that enables businesses to create and deploy augmented reality (AR) treasure hunts, incentivizing customers to visit physical locations and interact with their brand. The platform allows businesses to design custom treasure hunts with AR clues, challenges, and rewards that guide users to specific locations. As users solve clues and complete challenges within the app, they unlock exclusive deals, discounts, and virtual prizes, fostering a sense of discovery and excitement. This gamified approach transforms routine shopping trips into interactive adventures, increasing customer engagement and driving measurable foot traffic to participating businesses.
Target Audience
The primary target audience includes small to medium-sized brick-and-mortar businesses, retailers, restaurants, and entertainment venues seeking innovative ways to attract customers and enhance brand engagement.
Features
- AR-enabled treasure hunt creation with customizable clues and challenges
- Location-based triggers to activate AR experiences at specific business locations
- Gamified rewards system with virtual prizes, discounts, and exclusive deals
- Real-time analytics dashboard to track user engagement and foot traffic
- Integration with social media platforms for sharing treasure hunt experiences
- Customizable branding options to align treasure hunts with business identity
- Push notifications to alert users of nearby treasure hunts and special offers