Locally Grown is a farm-to-table marketplace that connects shoppers in the southeastern United States with local farms and homesteads, enabling direct purchases of farm boxes, CSA shares, and meat subscriptions. The platform provides farmers with a free, easy-to-set-up online storefront that is automatically featured in a regional marketplace, accessible to customers via iOS, Android, or web. It also includes tools for pre-orders, subscriptions, and a farm POS app, streamlining the entire sales process for producers.
Funding
Funding not disclosed
Founders
Product
Problem
Local farmers often lack the time and digital expertise to build and maintain an effective online sales presence, making it difficult for them to reach new customers and manage orders. This forces many consumers to rely on grocery stores, missing out on the quality and freshness of directly sourced local food.
Solution
Locally Grown provides a comprehensive farm-to-table marketplace that simplifies online sales for farmers. The platform allows farmers to create a free, customizable online store in about 15 minutes, which is then automatically featured in a regional marketplace to attract nearby customers. The service includes a suite of tools for managing pre-orders, CSA subscriptions, and meat boxes, alongside a dedicated POS app for in-person sales. By handling the digital infrastructure and marketing, Locally Grown enables farmers to focus on their core work of producing high-quality food.
Target Audience
The primary customers are small to mid-sized farms and homesteads in the southeastern U.S. seeking to establish or grow their direct-to-consumer sales, as well as local food shoppers looking for a convenient way to buy fresh products directly from producers.
Features
- A free, self-serve storefront builder that takes approximately 15 minutes to set up, giving farmers a direct link to their store.
- A built-in regional marketplace that promotes farm stores to local customers, with options for delivery and pickup.
- Dedicated tools for managing CSA boxes, meat subscriptions, and pre-orders, simplifying recurring revenue streams.
- A dedicated Farm POS app for managing in-person sales at farmers markets or farm stands.
- A consumer-facing app and website for shoppers to discover and purchase from verified farms, with features like product reviews and ratings.