The startup develops tailored local websites that enable brands to effectively enter and compete in international markets. By utilizing proprietary technology and localized strategies for site design, merchandising, and pricing, the company enhances online sales performance across diverse regions.
Funding
$6.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands expanding into international markets face challenges in creating e-commerce experiences that resonate with local customers due to differences in language, culture, payment preferences, and logistical considerations. Existing e-commerce platforms often lack the flexibility to fully adapt to these local nuances, resulting in lower conversion rates and missed revenue opportunities.
Solution
Localised provides an end-to-end e-commerce platform designed to help brands expand globally by creating localized online shopping experiences. The platform enables brands to design, build, operate, and optimize country-specific e-commerce sites tailored to local market expectations. Localised handles all aspects of localization, including translation, in-currency pricing, local payment methods, localized marketing, and customer care. By providing a comprehensive solution, Localised allows brands to compete effectively in international markets and acquire new customers.
Target Audience
Localised targets established brands in the fashion, lifestyle, and consumer goods industries looking to expand their e-commerce presence into international markets.
Features
- Local-first e-commerce site design optimized for country-specific UX conventions
- Translation of product feeds, content, and artwork into local languages
- In-currency pricing with duty and tax calculations
- Integration of local payment types and fraud management
- Localized marketing campaigns across paid and organic channels
- Management of international transportation and customs clearance
- In-market customer care in local languages
- Data and insights to optimize conversion, promotions, and merchandising strategies